illume visuals is a photography agency providing dynamic visual content for some of the world’s top agencies and brands.

We have been commissioned by major brands and agencies to shoot advertising and branding campaigns in the following subject areas:

  • sports and fashion
  • architecture and interiors
  • product and still-life
  • food and restaurants
  • industry and automotive
  • corporate & commercial

Our main production bases are Hong Kong and London but the team of specialist photographers whom we represent have shot assignments around the globe. We engage specialists in a number of key focus areas to ensure that clients work with the most competent, creative and focused individuals in their respective fields.


Victor Fraile

Victor was born in Santander, northern Spain and started his photographic career as a freelance surf photographer.

Since then, Victor has worked for Reuters and Getty Images covering political, fashion, breaking news and sport assignments including the 2008 Beijing Olympics, 32nd Americas Cup, Volvo Ocean Sailing Race, 49th European Championship ISAF, FINA Swimming World Championships, UEFA Champions League finals, FIFA EuroCup, Spain cycling tours, Moto GP, Formula One, ASP Surfing World Championships, Rowing World Championship, ATP Master Series – WTA and Davis Cup tennis tournaments and several PGA & LPGA, European Tour and Golf World Cups.

Victor’s photographs have won prizes in a number of international competitions for professional photographers and have been published in Nikon Pro Magazine, Time, Sports Illustrated, ESPN, Paris Match, National Geographic, Newsweek, FIFA magazine, Hello, Stern, Bild, Der Spiegel, Business Week, The Economist, Nature, Quo, Men’s Health magazine, Vanity Fair magazine, Elle, Vogue, Cosmopolitan, Surfer Rule, Carve, 3Sesenta, Surf Session, Surf Europe and have featured as the cover of several newspapers.

Victor is now our Chief Photographer and specialises in sports advertising work.


Raf Sanchez

Raf was born in England to Spanish and Croatian parents. His international heritage and upbringing resulted in him living and working in the UK, Caribbean and across Europe and Asia.

Starting his working life as an intellectual property lawyer, Raf’s lifelong interest in photography was put temporarily on-hold until he figured out a way to get on the other side of the content creation fence – from defending the IP rights of authors and artists to actually creating those same rights as a photographer and multimedia journalist.

He started his photographic career as a freelance editorial photographer and his images were widely published in major newspapers and magazines. Quickly though, he made a move into commercial photography creating branded content for internationally renowned agencies and multinationals with a focus on advertising and architectural work.

In addition to his creative work, Raf’s first career as a lawyer for a leading international investment bank provides him with the ideal skill-set to help produce and manage the logistics for our more complex shoots. In addition Raf acts as our Director of Business Development and is leading our drive to expand the geographic scope of our client base.


Emeline Hui

The Production Manager for our Hong Kong studio, Emeline was born in Hong Kong but educated in England.  Having always been interested in the creative field she studied media technology and visual effects post-production and put her training to good use in her first position as a video editor documenting major activation events for an event management company.

Working in a small team meant that Emeline frequently had to help with various other tasks including client liaison, camera-work and also project management. With this background of multi-disciplinary abilities, ‘illume visuals’ was keen to add her to their Hong Kong production team.

Emeline enjoys the challenge of working in an environment where impossible deadlines and difficult creative briefs are the norm!


Andy Jones

Andy was born in London, England to English and Greek parents but has relocated to Hong Kong and has taken on various film & photographic assignments in the region.

Currently he mainly shoots corporate and sports photography and has also worked on property, interiors & architectural shoots.

Andy’s career in photography and film has resulted in many professional appointments the UK, Europe, and now Asia and has seen his work published in major newspapers and online. With a good mixture of photographic knowledge and experience working in a wide range of different and often challenging environments, Andy has a broad skill set and a strong passion for creative and technical quality in his work.


Jan Aguilar

Jan recently joined the team as our Marketing Associate.

Having travelled and studied across Asia including a recent stint in Vietnam he decided to base himself in Hong Kong in order to continue soaking up the vibrant and dynamic pace of life.


Mike Pickles

From South Africa, to Scotland, to Dubai, to Scotland, to Hong Kong and back to Scotland again. Mike is currently based out of Edinburgh where he photographs all things sport and a little more.

He regularly joins us in our main Asia production base in Hong Kong to either assist or shoot on sports-related assignments. Having started shooting major sports events such as the Hong Kong Rugby Sevens he gradually moved on to commissioned shoots for sportswear manufacturers, sports teams and organising committees.

Mike can always be found scheming new and interesting ways to mix the science of sport with the art of photography.